What to Look For in a Social Media Manager
In today’s modern age, there is no better way to get your name out into the world than through the Internet. However, it isn’t enough to simply create a Facebook page or a website. In order to gain an audience, people need to know that you exist. This is true for both entrepreneurs and big businesses alike. The problem comes in knowing who to trust with your reputation and brand. If you don’t choose the right social media manager, you could either end up wasting a significant amount of money or, even worse, harm your company’s reputation.
Social Media Marketing Do’s and Don’ts
Social media usage is a hobby for some, but for others, it is an essential business component. In the digital era of online media and engagement, utilizing social media marketing in conjunction with offline traditional marketing tactics is pivotal to the success of a...
How Video Marketing Can Build Brand Credibility
In a day and age where Artificial Intelligence, live streaming, and other technological advances are overtaking digital strategy, a business would be wise to utilize these tactics to their advantage. In terms of online shopping, reputation is one of the most important...
Trending Ahead: A Social Media Forecast for 2020
There is no slowdown in sight for social media as an interactive tool in business. With the new year around the corner and business budgets resetting soon, here are some of the trends to watch out for in social networks for 2020. TikTok will continue to grow in...
Using a Content Calendar for Your Social Media Strategy
Consistency is the key to create brand awareness. Today’s marketers who use a long-term approach to content marketing have more successful careers thanks to their organization. Content calendars are a good practice to see your brand as a whole and focus on the big...
How to Perfect Marketing Streaming Videos
Video marketing is considered one of the most effective channels of marketing, whose return on investment is particularly high. Experts believe that web users are highly likely to view video content as compared to reading through textual content. The efficiency of...
The Keys to an Engaging Website
The foundation of a business’s health is their website. After all, a strong online presence is nothing without an engaging website for consumers to land on after clicking on an ad or following a backlink. This is why having an interactive and well-designed website is...
Optimize Your LinkedIn Presence
According to recent findings, LinkedIn remains one of the most dominantly used social media platforms to this day. With over 300 million active users, it is no wonder that this B2B social media mogul carries heavy authority in representing your online professional...
How to Use Pinterest for Your Business
Pinterest is a social media platform specifically designed to showcase inspiration and ideas for users to make or buy. People utilize Pinterest for a number of commonalities, like wedding planning, house decor, and recipes to name just a few. They are not only looking...
How to Use Instagram’s New Algorithm to Your Advantage
Social media networking is becoming more prevalent for both individuals and businesses. In fact, in 2018, the average social media user spent 136 minutes everyday networking and fraternizing online. Instagram usage is no exception to this. The social media monster is...