Understand Timing and Frequency
Too much of anything is annoying. While some people can become die-hard fans of any content and will devour much as possible, odds are you’re trying to gain–and keep–a large community following.
You need to post just enough to remind people that your brand exists, but not so much that their feeds are filled with your name multiple times per day when they’re not trying to see you.
Why? While there are multiple discussions about being too in-your-face or too present, the short answer is that you’ll look like an ad after a while. Your content will seem like spam.
Few people want to be taken out of their current task, even if distraction is just the way of the internet. If your Tweets, IG updates, Facebook status, and other social media posts are constantly showing up on someone’s top bar, it gets annoying.
How can you combat that problem? There are any number of services that can manage how and went to send out your content. Multiple options exist, but one thing is for certain; brand shouldn’t spam feeds, even if they dabble in spam emails and ads.
Forced Memes Will Ruin You
In the world of viral internet content, memes are supreme. Being funny is good, and brands that can pull off a good joke are great.
Take Wendy’s, for example. The fast-food chain and others like them can do anything from sassy Twitter posts to smug content.
But wait a minute, the smug posts may seem a bit edgy. Is it really alright for a customer-facing brand account to be that forward?
It’s not okay, and the reason it exists is because the Twitter account Smug Wendy’s isn’t an official channel. It’s a channel that pretends to be Wendy’s, and is part of a trend where internet trolls try to joke just enough to be funny and weird, but not so much to be too obvious.
Wendy’s had a choice. They could either push a full take-down of Smug Wendy’s content–and face the wrath of fan artists who have no names, faces, and countless artists to replace them–or ride the wave and just correct a few people who take it seriously.
Wendy’s benefited from fan memes and hired a few people who are good at being funny on the internet. Other brands who try to copy exists internet jokes only look outdated, old, and try-hard.
Let’s say you see the best meme you’ve ever seen, and you coincidentally see a way your brand could take advantage of it. Many people co-opt memes and reuse them for their favorite fandom or their personal life, but companies are different.
Even though almost everyone from every walk of life is on the internet, when businesses and governments–points of authority–use popular jokes, they face extra scrutiny by clearly trying to pull people into their control.
If you’re not a perfect comedian or extremely lucky, your brand may suffer. Bad press may be better than no press, but bad press on the internet can bury your reach as people have an easier time ignoring you.
If you’re ignored, your reach is reduced and fewer people will see you if you manage to figure things out later.
It’s all about reading the room, or hiring someone who can read it for you. For more information on staying relevant and avoiding a try-hard reputation on the internet, contact a social media expert.